Instagram Story Dimensions & Size Guide
Complete guide to Instagram dimensions for Stories, Posts, Reels, and Profile Pictures. Visual safe zone diagrams included. Updated for 2026.
Instagram Story
Keep key content in the middle 70% to avoid UI overlap.
Max Size
4GB (video), 30MB (image)
Formats
MP4, MOV, JPG, PNG
Feed Post (Square)
The classic Instagram format. Works great for graphics and product shots.
Max Size
30MB
Formats
JPG, PNG
Feed Post (Portrait)
Takes up more screen space in the feed — best for engagement.
Max Size
30MB
Formats
JPG, PNG
Feed Post (Landscape)
Less common but useful for panoramic shots and wide graphics.
Max Size
30MB
Formats
JPG, PNG
Instagram Reel
Same dimensions as Stories. Cover image should be 1080x1920.
Max Size
4GB
Formats
MP4, MOV
Profile Picture
Displays at 110x110px. Upload at 320x320 for best quality.
Max Size
10MB
Formats
JPG, PNG
Carousel Post
Up to 20 slides. All slides must be the same aspect ratio.
Max Size
30MB per slide
Formats
JPG, PNG, MP4
Instagram Ad (Feed)
1:1 recommended for feed ads. 4:5 also supported.
Max Size
30MB
Formats
JPG, PNG, MP4
Instagram Story Safe Zones
Instagram overlays UI elements on Stories. Keep important content within the safe zone to avoid being covered by the username bar (top) and CTA/reply bar (bottom).
Complete Dimensions Reference
| Content Type | Dimensions (px) | Aspect Ratio | Max Size | Formats |
|---|---|---|---|---|
| Instagram Story | 1080 × 1920 | 9:16 | 4GB (video), 30MB (image) | MP4, MOV, JPG, PNG |
| Feed Post (Square) | 1080 × 1080 | 1:1 | 30MB | JPG, PNG |
| Feed Post (Portrait) | 1080 × 1350 | 4:5 | 30MB | JPG, PNG |
| Feed Post (Landscape) | 1080 × 566 | 1.91:1 | 30MB | JPG, PNG |
| Instagram Reel | 1080 × 1920 | 9:16 | 4GB | MP4, MOV |
| Profile Picture | 320 × 320 | 1:1 | 10MB | JPG, PNG |
| Carousel Post | 1080 × 1080 | 1:1 or 4:5 | 30MB per slide | JPG, PNG, MP4 |
| Instagram Ad (Feed) | 1080 × 1080 | 1:1 | 30MB | JPG, PNG, MP4 |
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Instagram Story Size in Pixels
The standard Instagram Story size is 1080 x 1920 pixels with a 9:16 aspect ratio. This is the native vertical resolution for most modern smartphones. Designing at exactly these dimensions ensures your Stories look sharp without any cropping or quality loss.
All Instagram Dimensions in 2026
Instagram supports several content formats, each with its own ideal dimensions. Square feed posts are 1080x1080 (1:1), portrait posts are 1080x1350 (4:5), and landscape posts are 1080x566 (1.91:1). Reels share the same 1080x1920 (9:16) format as Stories. Profile pictures should be uploaded at 320x320 for maximum clarity.
Instagram Story Safe Zones Explained
Instagram overlays UI elements on your Stories — the username and timestamp at the top (~14% of the screen) and the reply/CTA bar at the bottom (~15%). This means only the middle ~71% of your Story is guaranteed to be fully visible. Always place critical text, logos, and CTAs within this safe zone.
Instagram Post Dimensions
For feed posts, the 4:5 portrait format (1080x1350) is recommended for maximum engagement because it takes up more screen space in the feed. Square (1080x1080) works well for clean grid aesthetics. Landscape (1080x566) is the least common but useful for specific content like panoramas or comparison images.
Tips for Perfect Instagram Story Design
Always design mobile-first at 1080x1920. Use a minimum font size of 24px for readability. Leave breathing room around text — don't place important content within 250px of the top or 290px of the bottom. Test your Stories on different phone sizes before publishing, as some devices have different aspect ratios.
Instagram Dimensions FAQ
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