Ecommerce Case Study

How a D2C Brand Made ₹1.2L from Instagram Comments in 30 Days

A growing D2C fashion brand was losing sales because they couldn't reply to comment inquiries fast enough. Here's how ConvertDM changed that.

The Transformation

Before ConvertDM
  • Manually replying to DMs one by one
  • Missing 60% of comments asking for price
  • 2+ hours/day wasted on repetitive DMs
  • Losing customers to faster-responding competitors
After ConvertDM
  • 2,847 auto-DMs sent in 30 days
  • 12% conversion rate on auto-DMs
  • ₹1.2L in attributed sales from comments
  • Zero hours spent on manual replies

2,847

DMs Sent

0%

Conversion Rate

₹1.2L

Revenue

15+ hrs/week

Time Saved

The Setup

Here's exactly how Priya Sharma configured ConvertDM.

1

Template Used

Sell a Product — auto-send product link with discount

2

Trigger Keywords

"price", "link", "buy", "order", "cost"

3

DM Message

"Hey! 👋 Here's the link to this product + 10% off for you: [link]. Use code INSTA10 at checkout!"

4

Setup Time

Under 2 minutes

ConvertDM paid for itself within the first hour. We went from missing 60% of comment inquiries to replying to every single one in 3 seconds. ₹1.2L in revenue from a ₹399 tool.

Priya Sharma

Founder, D2C Fashion Brand, Mumbai

* Projected results based on similar businesses. Will be updated with real user data as it becomes available.

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